Marketing Mix And Product Life Cycle Pdf

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marketing mix and product life cycle pdf

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Every product goes through the various life cycle phases of introduction, growth, maturity and decline. It proceeds through multiple phases, involves many professional disciplines and requires a multitude of skills, tools and processes. The product life cycle begins with the introduction stage see.

Product passes through four stages of its life cycle. Every stage poses different opportunities and challenges to the marketer. Each of stages demands the unique or distinguished set of marketing strategies. A marketer should watch on its sales and market situations to identify the stage in which the product is passing through, and accordingly, he should design appropriate marketing strategies.

Marketing Strategies – Stages of Product Life Cycle

The product life cycle contains four distinct stages: introduction, growth, maturity and decline. Each stage is associated with changes in the product's marketing position. You can use various marketing strategies in each stage to try to prolong the life cycle of your products. You could also try to limit the product or service to a specific type of consumer - being selective can boost demand. Read more about the introduction stage of a product life cycle.

Impact of the Product Life Cycle on Marketing Strategy

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. This study aims at finding out the impact of marketing mix of product life cycle on business performance and estimating the influence of marketing mix of product life cycle on business performance. Kotler introduced a 4 stage PLC for consumer products. This same model is also adopted by researcher.

Firms will wish to extend the profitable life of a product for as long as possible. To do this they will often introduce extension strategies to delay a product's decline. Extension strategies are marketing techniques designed to extend a product's life cycle and delay its decline. An extension strategy will involve amendments to the marketing mix such as upgrading or updating the product, changing the packaging or presentation, adding new features or new design elements or lowering price. If the firm decides to continue selling the product as it reaches saturation or enters the decline phase, it is likely to extend the life of the product by changing aspects of the marketing mix to rejuvenate the offer. Strategies will include :. Table of Contents Topic pack - Marketing - introduction 4.


Marketing Mix of Product Life Cycle (MMPLC) and Business Performance (BP) for Sarong of Royal Handloom Weaving Factory (RHWF). Mohamed Ismail.


The Application of Product Life Cycle Theory to Popular Record Marketing

A product life cycle is the typical stages a product goes through during its lifetime. The product life cycle is broken down into five different stages, which include the development, introduction, growth, maturity and decline stages of the product. Characteristics for each stage differ and in response to the different needs of the product as it moves through its life cycle, the market mix various marketing tactics used during these stages differ as well. Understanding the product life cycle can help business owners and marketing managers plan a marketing mix to address each stage fully.

Reviews product life cycle theory and examines empirical evidence. Reports on empirical research carried out to determine the applicability of the theory to popular record products. Proposes a framework of the relationship between the producer life cycle and the marketing mix.

The process wherein a product is introduced to a market, grows in popularity, and is then removed as demand drops gradually to zero. The stages through which individual products develop over time is called commonly known as the "Product Life Cycle". The table shows the product life cycle stages and the different marketing characteristics that accompany and identify them.

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Product life cycle

Suggests that frequent review of product sales performance is essential to the planning and control process. Investigates those products which have reached maturity or saturation stage of their product life cycle and reviews these in order to decide on their future product strategy. Evaluates the policy options available to management.

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How Would the Marketing Mix Change at Different Stages of the Product Life Cycle?

1 Comments

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