Macro And Micro Environmental Factors Which Influence Marketing Decisions Pdf

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macro and micro environmental factors which influence marketing decisions pdf

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Constantly watching and adapting to the changing marketing environment is important because the marketing environment offers both opportunities and threats. For example, an alliance with the supplier and distributor may help an organization to get a competitive edge over its rivals.

Understanding Of Micro And Macro Factors That Affect Your Business

Business or Strategic management is the art, science, and craft of formulating, implementing and evaluating decisions that will enable an organization to achieve its long-term objectives. All strategic planning deals with at least one of three key questions:. In order to determine where it is going, the organization needs to know exactly where it stands, then determine where it wants to go and how it will get there.

Strategic planning may also be a tool for effectively plotting the direction of a company; however, strategic planning itself cannot foretell exactly how the market will evolve and what issues will surface in the coming days in order to plan your organizational strategy. Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives.

No discussion of strategic planning can ignore the micro and macro factors that are relevant in the success and possible failure of the retail business. The three levels of the environment are. We will focus on micro and macro factors in this module:. Micro environments in retail is anything in the immediate environment including suppliers, customers, competitors, and stakeholders. Any government and other regulating body can be thought of as a stakeholder.

Typically the micro environment is local to the business and any business owner should be well aware of those factors affecting the retail business. Some of the positive internal attributes are franchising opportunities and global brand recognition. What do we do well? What is making a difference? Some of the weaknesses include a dependence on outside vendors as well as long term debt. They also have a dependence on an older consumer.

What do our customers dislike? There is also an opportunity for growth in Asia. What should the company start or stop doing?

The Gap has strong competition, slow economic recovery, and increased labor costs. Are there any economic, political, or customer trends?

Are there any financial threats such as cost or debt? Improve this page Learn More. Skip to main content. Module 1: Introduction to Retailing. Search for:. Microenvironment vs. Macroenvironment Learning Outcome Differentiate between macroenvironment and microenvironment considerations in strategic planning. Did you have an idea for improving this content? Bradford and Duncan, Simplified Strategic Planning. Chandler House, Licenses and Attributions.

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The Impact Of Micro and Macro Environment Factors on Marketing

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker. In business analysis, we tend to focus our research on individual markets and industries, without paying attention to the greater, so-called macro environment. But what exactly is the macro environment, and why should you care? The macro environment is the broader business environment across all markets and industries.

There are two elements within the external marketing environment; micro and macro. These environmental factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing plan. Micro and macro environments have a significant impact on the success of marketing activities, and therefore such environmental factors must be considered in-depth during the process of creating a strategic marketing plan. If you are interested in learning more about micro and macro environments, and strategic marketing as a whole, then you may be interested in the CIM Diploma in Professional Marketing. The marketing course is ideal for individuals looking to build practical skills in marketing management and broaden their strategic perspective. For more information about studying with Oxford College of Marketing, call our team today on 0 or email enquiries oxfordpeg.


This chapter explains the external environmental factors, including; political, The political analysis relates to how governments influence the companies' strategy and relating to the various forces in the macro (external) and micro (​internal).


What Is Macro Environment? 2 New Examples You Can’t Miss

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Marketing pp Cite as. The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. The objective of marketing philosophy as discussed in Chapter 1 is to make profits through satisfying customers.

Business or Strategic management is the art, science, and craft of formulating, implementing and evaluating decisions that will enable an organization to achieve its long-term objectives. All strategic planning deals with at least one of three key questions:.

Marketing and the Organisation’s Micro- and Macro-environments

Every business is affected by a myriad of factors. It is a part of a larger entity known as the business environment. In broad terms, this environment can be divided into two categories. The first one is the micro-environment. This category influences the functionality of a particular business itself.

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Micro Environmental Factors

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2 Comments

  1. Hugolino G. 19.01.2021 at 08:20

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  2. Ubularneu 27.01.2021 at 11:07

    Every business organization is a part of the business environment, within which it operates.